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Volume 2,
Issue 2 - Sunday February 1, 2004
IN
THIS ISSUE:
1. The Most Powerful Marketing Technique
2. Why Send Out Quality Information For Free?
3. Get Paid to Drive A Brand New FREE Car?
ARTICLE
1: The Most Powerful Marketing Technique
Friend,
Advertising
is everywhere!
Anywhere
that can gain marketing exposure is now used!
I’ve
seen ads anywhere from urinal splash pads to the
backs of boxers.
But,
how effective do you think traditional marketing
techniques really are?
Haven’t
you been habituated to all the ads that pop up in
every form imaginable designed to perk your
interest?
Ads
are so prevalent that we don’t even notice them
anymore.
When’s
the last time you actually paid attention to a
billboard while driving in your car, or read
through a SPAM email? How often do you watch TV
commercials rather than flipping to another
channel? And, how often do you listen to a
telemarketer rather than slam the phone into its
cradle?
All
these forms of advertising are not effective
simply because they are not permission based.
Instead these marketing techniques, known as mass
marketing, are geared towards getting the message
to a huge audience
in hopes that a tiny fraction of the
audience will be interested enough to make a
purchase.
It
almost makes sense too!
If
I send out an ad to 1,000 random people and 10% of
them respond to that ad then I’ve just made 100
sales.
Not
bad right?
But,
what if I could send out that same ad to just 250
people, who requested that I send them such
information, and get the same 100 sales at a
conversion rate of 40%?
Well,
you can with opt-in permission based marketing!
When
people want information from you than it’s
easier to make sales to them. And, not just one
time sales, but sell to them over and over again.
That’s
the difference between traditional mass marketing
and targeted permission marketing. With permission
based marketing you have higher conversion rates
and are able to sell to the same people over and
over again whereas in traditional marketing you
make a sale randomly here and there and then lose
contact with that customer afterwards.
With
web based permission marketing you offer a service
that your customer base will want, such as myself
offering FREE business tips with this newsletter,
and then include offers that they’d be
interested in. These offers are imbedded with your
affiliate link so when your list members click
through and make a purchase you get paid.
Your
list members are happy because you give them free
quality information, and you’re happy because
they trust you enough to let you send your offers
to them over and over again.
Even
if you have a physical business it’s important
to have a web presence and to have permission
based marketing on the web site. Virtually any
website you visit now offers you the opportunity
to join their list to receive updates of new
products, and such.
Permission
based marketing is truly the wave of the future!
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Copyright 2004 OD
Ntuk, All Rights Reserved Worldwide
ARTICLE
2: Why Send Out Quality Information For FREE?
Friend,
I
recently got into an argument with an internet
marketer in an online discussion board over giving
free information out to you and the rest of my
subscribers. He couldn’t understand why I’d
give information out for free since he apparently
is one of the many marketers online that are
overtly greedy.
I
fully realize that it’s quite possible that I
could make more money by offering paid
subscriptions but my goal is to freely share
information!
I
defended my actions by stating that I do make a
bit of money on most articles I send out by
offering affiliate services and products related
to each article I write. Furthermore, I defended
my actions by stating that there are several
benefits to providing information for FREE!
The
primary benefit of giving out information for free
is that it helps me gauge the interest in the
information I send. I calculate the response rate
to each article I send by tracking the click
through rates and the sales I generate from the
links. I can then use the data to develop my own
products, which I can then sell for a profit or
give away to promote Money Mind News and/or
affiliate links.
Do
you get the big picture, friend?
Being
helpful to people by providing free information
and such will pay dividends to you in the long
run! It gives you chance to gauge interest in the
topics you write about so you can then collect
articles you have already written and use them to
create your own products.
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Copyright 2003 OD Ntuk, All Rights Reserved Worldwide
ARTICLE
3: Get
Paid to Drive A Brand New FREE Car!
Friend,
I
just found out about a new program that blew
me away! A program that allows you to drive
a brand new car for FREE! I just couldn’t
believe it, but it’s true!
Cars
can cost so much with insurance, leasing,
gas, and maintenance but now there’s a way
to cut out the majority of these costs and
get paid on top of it!
Have
you ever noticed a car that’s covered in
advertising?
Well,
if you have then the person driving it is
probably getting paid to do so on top of
receiving the car FREE!
A
car is a powerful marketing tool since there
are millions of drivers on the roads
providing thousands of adverting
opportunities (impressions) to enterprising
companies who are using this form of
advertising.
If
you are driving behind a car with
advertising you can’t help but take a look
at the advertising on it yet you may ignore
billboards and other advertising around you
since they may not be in your direct line of
site.
We
have come across a service that holds a
database of companies ready to give you a
brand new FREE car covered with their
advertising, and pay you up to $3200 dollars
per month just to drive! There are no ploys
although you must pay for gas, and
insurance.
Friend,
why not get paid to drive a brand new car
that you get FREE?
Check
it out:
http://money-mind-news.com/1/freecar.html
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Copyright 2004 OD
Ntuk, All Rights Reserved Worldwide
ARTICLE
4: Important
Virus Alert!
Friend,
Watch out for
any emails that contain attachments even
emails from people you know!
There are
several viruses going around that when they
infect a computer will then replicate and
send themselves to contacts within your
address book.
These viruses
will use an attachment such as document.txt.scr
with possible file extensions: .pif, .scr, .exe, .jpg.scr,
jpg.pif, .jpg.exe, .gif.exe, .gif.pif, and .gif.scrl.
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Here's an
example of an email you could receive:
From: An infected email can come from people you know.
Subject: here is the file you asked for
Body: Hi! Here is the file you asked for!
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Make sure to
update your virus definitions!
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OD Ntuk
Publisher, Money Mind News
http://Money-Mind-News.com
ABOUT THE AUTHOR: OD Ntuk is a multi-faceted entrepreneur
with experience in a wide array of entrepreneurial
ventures. He brings his knowledge and experience to the
table with his unique laid-back and easy to understand
writing style. Whatever you may be interested in expect to find
it in Money Mind News as he writes articles ranging from
home business to marketing
and promo, inspiration and motivation to network marketing, and
self publishing.
Send a blank email to
mailto:moneymind @ money-mind-news.com, or
visit http://Money-Mind-News.com to
be subscribed.
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